Pros

  • โ€ขThe slim, luxurious bezel design is ideal for smaller spaces.
  • โ€ขImage quality is stunning, with vibrant colors, deep blacks, and detailed HDR10 support.
  • โ€ขSound quality from the internal speakers is surprisingly robust, making a soundbar optional.
  • โ€ขExcellent picture and sound quality, especially in dark rooms.
  • โ€ขThe user interface is quick and responsive, with Google TV OS preferred over competitors.
  • โ€ขSolid build quality and aesthetics, better than competitors like LG.
  • โ€ขSmart setup guidance enhances performance significantly.
  • โ€ขHiguality aluminum finished remote with backlighting and 'raise-to-illuminate' feature.
  • โ€ขConvenient twemote system, one with an easy grip design for smaller hands.
  • โ€ขSuperior upscaling abilities for HD content, perfect for wildlife films.

Cons

  • โ€ขExpensive for its size with the 42" model particularly noted as pricey.
  • โ€ขChannel switching is slower than some older models.
  • โ€ขOcreen text can be difficult to read and reloads frequently.
  • โ€ขShort power cable can be hard to hide, impacting aesthetics.
  • โ€ขHome screen cluttered with ads, though customizable with thirarty apps.
  • โ€ขLacks a physical indicator for power status, leading to confusion.
  • โ€ขRemote control usability can be confusing with two different styles.
  • โ€ขImmediate issues like scuffs and dents reported upon unboxing.
  • โ€ขNo support for USB recording via YouView's program guide.
  • โ€ขThe EPG text is hard to read and lacks a clear manual for navigation.

Bottom Line

The Sony XR48A90K Bravia XR A90K delivers exceptional picture and sound quality, making it a fantastic choice for anyone looking to invest in a top-tier OLED TV. While it's on the pricier side and has minor usability cons, its features and performance generally justify the expense for those seeking a premium viewing experience in smaller rooms. Consider alternatives if you prioritize speed and size over luxurious designs and exquisite picture quality.

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